Helping an AI pioneer get to the next level
We recently had the opportunity to work with a pioneering AI company: Otter. Primarily known for its AI-driven speech-to-text transcription for video, audio, Zoom calls, etc., Otter is widely regarded as the gold standard for quality and reliability. Over time it has added functionality to improve how meetings run, such as live transcription, note-taking/annotation, and automated meeting summaries.
But AI is fast-moving, and Otter’s lead in transcription quality risked becoming commoditized. Competitors had launched transcription products with features targeted to specific industries and roles, while Otter had stayed with a generalized transcription solution. Neither in its functionality nor messaging was Otter doing much to target users in specific roles.
The company wanted to explore opportunities for how to tailor functionality for people in certain roles or industries, and engaged Enigma Bureau to help with that.
Find out more about how our research led to the successful launch of OtterPilot for Sales teams, netting Otter new clients as soon as it went live. Read more >
Video demo of OtterPilot for Sales
