We specialize in discovery, strategy and design for launching new offerings.
Services
Research
Full-spectrum discovery, analysis and evaluative capabilities.
User research: In-person or remote, 1:1 interviews, ethnography, co-creation.
Stimuli development for user feedback: Prototypes, storyboards, value proposition statements, diary studies, etc.
Analysis and frameworks: Customer journey maps, service blueprints, personas, jobs-to-be-done.
Competitive analysis: Benchmark direct competitors and analogous offerings in other industries. Identify trends and best practices.
Evaluative research: Get customer feedback on design concepts as they evolve.
Strategy
A foundation for growth and sustainable competitive advantage.
Find growth opportunities: Our Multi-Vector Analysis identifies innovation hot-spots by synthesizing insights from customers, competitive landscape, technology, brand and organizational capabilities.
Find product/market fit: We work with your team to iteratively develop and stress- test value propositions, products and experiences that meet market needs.
Plan a roadmap: We help you evaluate the direction for the future looking at factors like scale, key milestones, capability gaps and risks.
Gain alignment: Strategic decisions take time to get acclimated to in any organization, so we work hand-in-hand with your team to get everyone aligned.
Concept Design
We conceptualize and architect your new user experience.
Architecture & paths: For sites and apps we work to define the architecture, organizing principles, navigation and major experience flows. These are based on personas or jobs-to-be-done as defined in the research phase.
Touchpoint integration: User experience isn’t just what happens on a screen, but encompasses in-person, email, retail, service follow-ups, etc. We treat these holistically and aim to create consistency of feel and tone across touchpoints.
Wireframing: From initial flow diagrams to wireframes, we create the artifacts to gain team alignment and stakeholder buy-in, and gather feedback and validation from users.
Design & dev collaboration: We work with your internal or external teams to create the visual design on the architecture and wireframes (iterating as needed) to create the shipping experience.
Workshops
Give us a day and we’ll give you the power to surprise yourself! Workshops are an ideal way to kick things off, gain team alignment, brainstorm concepts and plan for the future.
We’ve got 15+ years experience running more than 75 workshops for teams of all shapes and sizes, from half-day to multi-day sessions.
Learn more about what our workshops look like, and get in touch to talk about how we can plan a customized workshop for your needs!
Process
Our services come together in an iterative process that involves and aligns stakeholders throughout discovery and decision-making.
