Customer insights and product strategy for complex businesses.
We bring clarity to B2B and technical product development, using customer research, competitive analysis, and product strategy.
Recent Work
Otter.ai
Helping the AI pioneer launch its first offering targeted at a vertical - OtterPilot for Sales.
Autodesk
Customer research and product strategy for the global leader in 3D architecture and design software.
What we do
We bring 20+ years of experience in customer research, strategy, and design to help companies solve their toughest problems. We pragmatically blend approaches to suit your specific needs, and connect dots across customer experience, business, technology, brand, and sales channels.
Services >
Customer discovery research
Personas and Jobs-to-be-Done
UX concept development
Customer evaluative feedback
Customer journey mapping
Product/market fit
Product roadmaps
Workshop facilitation
Expertise >
B2B
We primarily work with B2B clients who want to improve the value and design of their offerings to their business customers.
Technically complex domains
With literally hundreds of interviews with engineers, IT admins, scientists and healthcare providers under our belts, we’re used to coming up to speed quickly on complex, jargon-filled businesses.
Financial Services
We have deep experience doing digital transformation and CX invention with established firms and fintech startups.
Satisfied clients
My team and I have been consistently impressed with The Enigma Bureau’s ability to lead high-quality strategic research. The research areas I entrust to The Enigma Bureau are complex, nuanced, and incredibly important to our business. Their work is often held up as the example of how we, at Autodesk, should conduct our research and bring the customer’s voice to life.
Christie McAllister, Director User Experience Research, Autodesk
If you're looking for a strong thought partner to help uncover genuine customer insights that drive deep product thinking, look no further than The Enigma Bureau. They're great!
Richard Ward, Chief Design Officer, Otter.ai
The Enigma Bureau quickly gained an understanding of our needs, identified unique differentiators and features to enhance the product, and helped us articulate our positioning and goals. It was a collaborative and co-creative process, especially valuable to a team of our size and at a formative stage in the product lifecycle.
Rupal Patel, CEO, VOCALiD
I was impressed by how quickly The Enigma Bureau were able to onboard and get to the crux of the user's needs and dissect insights through compelling storytelling. The process of working with Enigma was highly collaborative with fantastic communication. This piece of formative work will be used to shape our strategic direction.
Hannah Burkitt, Head of UX Research, Attest
News
Recent highlights and thinking from Enigma Bureau.
